In this role, you have the opportunity to
Strategizing, implementing and optimizing paid campaigns on Facebook, Instagram & YouTube from conception, through preparation, daily analysis and optimization, to final reporting.
You are responsible for:
Translating business objectives to campaign recommendations
Recommending advance targeting & retargeting strategies
Recommending formats, placements, buying methods and budget pacing
Setting up your campaign by implementing your recommendation in the ad panel
Regular analysis and optimization of your campaign with the aim of maximizing performance
Providing regular reports, ROI analysis and learnings for future campaigns
Collaborating with internal clients and internal teams on a regular basis
You are a part of
A team of the passionate professionals who work as internal social media agency within Philips organization.
To succeed in this role, you should have following skills and experience:
1 year experience managing paid Facebook ad campaigns, where you can clearly show the connection between your campaign and business/marketing results
Advanced knowledge and familiarity with Facebook Ads Manager, as well as all the specifics of managing campaigns in either environment
Strong research abilities with excellent analytical skills
Very good English oral and written communication skills
What you will not be responsible for:
Organic Facebook administration / posts publication
Fanpage management, comments moderation
In return, we offer you
A path towards your most rewarding career. Philips is growing its digital and social media capability enterprise-wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at https://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video at https://youtu.be/ocnMFp1JBuM .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at https://www.careers.philips.com/professional/global/en/workingatphilips on our career website, where you can read stories from our employee blog at https://www.careers.philips.com/global/en/blog-unexpected . Once there, you can also learn about our recruitment process at https://www.careers.philips.com/global/en/recruitmentprocess , or find answers to some of the frequently asked questions at https://www.careers.philips.com/global/en/faq .